MSG’s Geo-Demographic Services are Critical Resources in Natural Disaster Preparation

Marketing Systems Group’s deep understanding of surveying and market research, coupled with our innovative products and services, have proven to be an invaluable resource to the survey research industry since 1987. 

MSG’s team, particularly our GeoDemographers, offer an array of services such as: Demographic Data, Reports, Maps, Geocoding, Spatial Analytics, Custom Geographic Frame Designs, and Census Information. Our GEO-DEM clients range from market researchers, public safety and emergency management, utilities and communications companies, health and human services, and transportation providers.   Continue reading “MSG’s Geo-Demographic Services are Critical Resources in Natural Disaster Preparation”

Why Location Continues to be a Difference Maker

Last Christmas I wanted to buy a turntable for my daughter. Thanks to an online message forum, I discovered that Target was selling a new brand of turntable at an affordable price point with features typically seen on higher-end models. It was early in the Christmas buying season, and I had a hunch that a product like this might sell out quickly. So I researched the Target.com website, checked their inventory and used the store locator to find the nearest Target with the turntable in stock. At this point many would click the “buy now” button and have the product shipped. Instead, I hopped in the car and drove to the store. Why, you ask? I wanted to see the product for myself before buying it. Once inside the store, my smart phone told me which aisle to go to. With a little help from my friend the store clerk, I located the turntable, looked it over, bought it, and wrapped it up for Christmas. What this very short story teaches us is that while technology has become a key component in the way we consume, we aren’t quite willing to let go of location-based purchasing decisions. Continue reading “Why Location Continues to be a Difference Maker”