Why Volunteer?

The research industry needs volunteers. Here’s why you should consider playing a part.

Many of us here at MSG serve as active volunteer members of market and survey research industry organizations. It’s part of our company culture to get involved and make a difference. Recently, I attended back to back chapter events, and I began to reflect on the benefits of volunteering. Was it really worthwhile to devote my time to a local chapter organization?

It’s true, the amount of time you need to devote to volunteering can feel like a second job, and it is crucial that you be able to balance your primary and secondary activities. It’s definitely a juggling act, and it isn’t always easy.

That being said, there are loads of good reasons to become a volunteer. Here’s what influenced me to get involved:

Networking. Serving as an industry volunteer will get you talking to people and is a wonderful means for creating and maintaining relationships. I want to meet people whom I can work with, but I also want to build a network of long-lasting professional relationships. In my roles as a volunteer for a local chapter organization and committee memberships, I have encountered industry pros whom I never would have met otherwise.

Learning best practices. Education doesn’t end with a degree, a certification, or on-the-job training. It should be seen as a lifelong habit of mind. By attending events and seminars outside the orbit of your day-to-day business, you will be exposed to new ideas and pick up on new trends within your industry and related industries.

Organic growth. A natural goal we all have is to grow our business. When you volunteer, the cultivation of business growth can tend to happen more organically, as a function of developing relationships within the membership environment. As you discover ways to collaborate and partner with others, those seeds will sprout.

I firmly believe that volunteers are the lifeblood of an association. They keep our communities engaged and informed. Despite the fact that it can take up a lot of spare time, when I reflect and ask myself, should I have volunteered? I always answer a resounding YES!

 

 

 

Who Really Owns the Cell Numbers on Your List?

Say you have a list of cell numbers for consumers and you want to message them. Then you use an automatic dialing system to send text messages out to those numbers. This simple and apparently innocuous action could have drastic consequences that could actually cost millions of dollars.

This could happen to you

Take the case of Philadelphia-based frozen treats company Rita’s Water Ice, which settled a class action lawsuit for three million dollars in May 2016.

The reason? The plaintiff claimed that Rita’s had violated the Telephone Consumer Protection Act (TCPA).

The TCPA requires you to have prior express written consent before using an automatic telephone dialing system for messaging cellular numbers on a list.

In the Rita’s Water Ice court case, the company strongly denied the accusations, but they agreed to a settlement so as to avoid a prolonged lawsuit.

The plaintiff argued the case from two perspectives:

  1. Those who had given original consent but changed their mind and asked to be removed from the distribution list, which never happened.
  2. Those who claimed that they had never given consent to receive text messages.

What’s most interesting for those of us in the research industry is the second group. Upon analysis, it was discovered that certain plaintiffs owned cell phone numbers that had been assigned previously to consumers who HAD in fact agreed to receive text messages from Rita’s.  In effect, written consent had been given originally, then the cell number was reassigned to a new consumer who had no clue about any of that.

Navigating the murky waters of compliance  

All of this points to an issue of great concern to researchers: the vagueness of the TCPA. And it begs a major question: how much due diligence should a company or researcher have to perform, to ensure that the cell phone numbers on their list are in fact registered to the names on the list? It’s murky. A grey area. Undoubtedly, more litigation will have to occur before the question is answered definitively.

In the meantime, if TCPA compliance is at the forefront of your data collection, you should contact an MSG account manager. We have the ability to mitigate TCPA risk. We can identify wireless numbers for you, and we can offer identity verification that verifies called-party consent.

Until the TCPA is amended, clarified, or scrapped, the second golden rule always applies: “better safe than sorry.”

TCPA Compliance

My name is Tim Antoniewicz and I am not a lawyer.  I am not legal counsel.  I once played Clarence Darrow in a junior High School production of Inherit the Wind but what I am about to say should in no way be considered legal advice.  However it may be considered helpful in sorting out the quandary that many researchers face when conducting research with a cellular sample frame.

In light of the new FCC regulations (6/18/15) that expand the TCPA, CASRO has provided the following guidelines:

The Federal Communications Commission approved new regulations that expand the Telephone Consumer Protection Act (TCPA). The new FCC rules broaden restrictions on autodialed calls to cell phones without differentiation for caller intent. 

ALL calls to cell phones made using an auto-dialer are PROHIBITED.

DO:

ALL calls to cell phones should be manually dialed.

Regularly update number databases to identify numbers ported to cell phones.

Don’t:

Use a predictive dialer OR an auto-dialer to call cell phone numbers.

Assume that human proximity to, or intervention in, the placement of an autodialed call to a cell phone provides exemption from the TCPA.

Staying educated and taking proactive measures are the key to compliance with the law. Here are some high-level guidelines to follow:

  • Mitigate the risk by verifying the types of phones numbers on your list
  • Get the consent of the current wireless subscribers to a number
  • Be aware of ethical considerations including respondent safety and privacy.

Marketing Systems Group can assist you in flagging likely wireless numbers, identifying ported landline-to-wireless numbers and real-time screening of active cell phone numbers.

MSG is committed to helping you navigate the ever changing regulation landscape from the TCPA and remain in compliance while accomplishing your research goals.

For more information about TCPA compliance, see http://www.tcpacompliance.us/

MSG in a Bottle

Welcome to our brand new blog for customers and industry observers. We’re calling it MSG in a Bottle, and I know you’re going to love following it.

One of the best things about my job as president of Marketing Systems Group is the opportunity to work with an inspiring, committed team of professionals. They constitute a brain trust of talent and experience. Their collective market research expertise and dedication to quality truly makes a difference across our entire product line — GENESYS® sampling system , PRO-T-S® dialer software and ARCS® all-in-one panel manager.

Since 1987, we’ve been delivering innovative solutions to the survey research community, and our staff continues to do amazing things, year over year.

I’m proud of these professionals. They are what make our products great. We learn from each other every day.

That’s all well and good for a company president, you might be saying, but what about me?

That’s why we’ve started this blog. We want you to benefit from the collective wisdom I see in action every day at MSG. I’ve asked this talented team of pros to share their insights and expertise with you.

At the MSG in a Bottle blog you will get our expert analysis of hot industry trends, stay informed with news on the survey research industry and the latest standards updates, learn how we’re positioning our products to meet customers’ needs, and get practical advice and tips on how best to use our products. Think of it as “news you can use.” Also, we hope to have some fun along the way, too. We want you to get to know us better. And we want to hear from you too. You’ll be able to join the discussion and share your feedback and suggestions via the comments section after each blog post.

I’m excited about this new channel for reaching our customers and the survey research community, and I’m confident that our media and marketing team will keep you up-to-date on the survey research industry topics that truly matter. We hope you’ll bookmark us and stop in frequently. New pieces will appear on a bi-monthly basis. Or better yet subscribe/follow us here, and never miss a new post when it arrives.

Thanks and happy reading,

Jerry Oberkofler