Coming soon, consumers in California will take back control over their personal data. The California Consumer Privacy Act (CCPA) was signed into law in June 2018, and after a comment and public forum period, will take effect in January 2020. The law grants consumers new rights when it comes to the collection of personal information. How is CCPA going to impact the Market Research industry and where do we go from here? How will it affect the market research panel management software you use?
Market researchers find themselves constantly recruiting for their panels. There are many factors for this, but probably the two most challenging are hard to reach targets and panel attrition. Identifying the most efficient sampling frames for panel recruitment is the critical first step in a comprehensive panel management strategy. Next, you need an effective methodology for panelist engagement and respondent rewards, because finding the right panel also means cultivating a loyal one, one that keeps coming back. To this point incentives are a must!