Coming soon, consumers in California will take back control over their personal data. The California Consumer Privacy Act (CCPA) was signed into law in June 2018, and after a comment and public forum period, will take effect in January 2020. The law grants consumers new rights when it comes to the collection of personal information. How is CCPA going to impact the Market Research industry and where do we go from here? How will it affect the market research panel management software you use?
Continue reading “Navigating the CCPA: Key Factors to Stay in Compliance”