Taking Aim with Consumer Cellular Sample

On June 29, 2017September 4, 2019 By MSG BloggerIn Genesys, MSGLeave a comment

How Consumer Cellular Sample Can Give You a More Accurate Geographic Fit of your Target Population and Improve Coverage

Geo-targeting. We all know what it means, but for the sake of this article, let’s get at the essence of the concept. Geo-targeting is a way to pinpoint an audience based on location. Accuracy is everything. Geography is the fundamental basis for every sample frame – be it individual streets, Census geography or Postal geography. Continue reading “Taking Aim with Consumer Cellular Sample” →

Why Volunteer?

On June 15, 2017September 4, 2019 By MSG BloggerIn ARCS, Genesys, MSG, Pro-T-S, U-DialLeave a comment

The research industry needs volunteers. Here’s why you should consider playing a part.

Many of us here at MSG serve as active volunteer members of market and survey research industry organizations. It’s part of our company culture to get involved and make a difference. Recently, I attended back to back chapter events, and I began to reflect on the benefits of volunteering. Was it really worthwhile to devote my time to a local chapter organization? Continue reading “Why Volunteer?” →

Who Really Owns the Cell Numbers on Your List?

On June 8, 2017September 4, 2019 By MSG BloggerIn MSG, Pro-T-S, U-DialLeave a comment

Say you have a list of cell numbers for consumers and you want to message them. Then you use an automatic dialing system to send text messages out to those numbers. This simple and apparently innocuous action could have drastic consequences that could actually cost millions of dollars.

This could happen to you Continue reading “Who Really Owns the Cell Numbers on Your List?” →