We’ve known for thousands of years that people can derive meaning directly from symbolic pictures such as emoticons. That’s why there are ancient hieroglyphics on cave walls and written on tombs in Egypt. But how can these smiley-faced signifiers influence survey response in the modern, digital era?
We live in a day and age where a lot of the tools we use are free. There are free word processors, free search engines, free video editors, free photo editing tools — free everything, it seems. But one question we’ve often thought about is, “should we use free research technology?”