Marketing researchers are all facing two important challenges to data quality. First is the question of representativeness: with response rates plummeting, we need to make surveys shorter, more engaging, and easier for respondents to complete. Second is the issue of data accuracy: we must make sure that survey questions measure what we think they measure. Continue reading “Quality Starts with Survey Design: Tips for Better Surveys”
Tag: survey
Reap the Rewards: Finding the Right Incentive Mix for Your Panelists
Pretty much everyone in the survey business understands the value of a satisfied panel. We want our surveys to be well-received and satisfying. We want our panelists to be engaged, and when we invite them again, we want them to participate eagerly. Continue reading “Reap the Rewards: Finding the Right Incentive Mix for Your Panelists”