#researchindustry Archives - Marketing Systems Group

How MSG is Enhancing the Gold Standard in Survey Research

Address-Based Sampling (ABS) has been a trusted method in survey research for nearly 20 years. As technology and data sources have advanced, so has the power of ABS—solidifying its place as the industry standard for reaching virtually every residential household in the U.S.

At the forefront of this evolution is Marketing Systems Group (MSG). By taking the foundational USPS address file and transforming it into a dynamic, data-rich resource, we have turned ABS into much more than a list of addresses—it’s now a strategic tool for targeting even the most hard-to-reach populations.

Taking ABS to the Next Level

We have spent years refining and enhancing the ABS frame, and the result is a smarter, more powerful sampling solution. At the heart of this innovation is MSG’s consumer graph, which uses the ABS frame as its backbone while layering in multiple ancillary data sources. These enhancements enable researchers to build more precise and effective stratified sample designs.

Here’s What Sets Our Approach Apart

Linking Third-Party Consumer Data: By integrating data from reputable and commercially available data sources, we are able to enhance the vast majority of residential addresses with household-level insights. This includes details about household composition, lifestyle, and more—giving researchers a clearer picture of who lives where, and how best to reach them.

Cell Phone-to-Individual Linkage: In today’s multi-modal communication landscape, reaching respondents through various channels is key. We have made significant strides in accurately linking cell phones to individuals and their residential addresses, allowing researchers to reach participants via phone, text, email, digital ads, and traditional mail. This level of connectivity opens the door to more responsive, representative sampling.

Enhanced Geocoding Accuracy: Properly placing an address within the correct Census geography—such as blocks, tracts, or block groups—is crucial for aligning survey data with demographic benchmarks. Our improvements in geocoding precision ensure that researchers can confidently design geographically-stratified samples and accurately interpret population-level estimates.

Why It Matters

These innovations mean that ABS is no longer just a reliable starting point—it’s a highly refined engine driving smarter sampling strategies. Whether you’re aiming to engage niche populations, improve response rates, or design methodologically sound surveys, MSG’s enhanced ABS frame offers the flexibility and depth today’s research demands. Contact us here to book time with one of our ABS experts.

Looking for a Deeper Dive into ABS?

Grab your coffee and join us for a quick, insightful take on smarter sampling, in our latest Coffee Quip episode!

In the dynamic landscape of business, mergers often signify exciting new horizons and opportunities for growth. Today, we are thrilled to announce a significant milestone in our journey: the merger of Marketing Systems Group and DataFORCE. This union marks the convergence of two industry leaders who have long been at the forefront of innovation, collaboration, and client satisfaction.

For years, Marketing Systems Group and DataFORCE have cultivated a strong partnership, working hand in hand to deliver exceptional solutions and services to our valued clients. Through shared values, mutual respect, and a relentless commitment to excellence, we have built a solid foundation of trust and reliability.

As we embark on this new chapter together, we are driven by a common vision: to leverage our collective strengths and resources to better serve our clients and elevate their success to new heights. By merging our talents, expertise, and technologies, we aim to redefine the standards of excellence in our industry and set new benchmarks for innovation and performance.

By combining our complementary capabilities, we are poised to deliver a broader range of solutions, tailored to meet the evolving needs and challenges of today’s marketplace. Clients can now look forward to an even more comprehensive range of products and services, ensuring their needs are met with a broader spectrum of options. With this merger, we can now offer a comprehensive solution to optimize your entire research process, covering end-to-end planning, printing, mailing, fulfillment, data collection, and analytics – all managed internally! From advanced analytics and data-driven insights to cutting-edge marketing strategies and technology solutions, we are committed to empowering our clients with the tools and knowledge they need to thrive in a competitive landscape.

Moreover, the merger will enable us to optimize our operations and streamline processes, resulting in greater efficiency and agility. By aligning our teams and resources more closely, we can leverage economies of scale and drive cost savings, ultimately enabling us to deliver even more competitive pricing and value to our clients.

Importantly, we recognize that the success of this merger hinges on the strength of our people. Our talented team members are the heart and soul of our organizations, and their dedication, expertise, and passion are what drive our collective success. As we move forward together, we are committed to fostering a culture of collaboration, inclusivity, and continuous learning, where everyone can thrive and make a meaningful impact.

In the coming weeks and months, we will be working diligently to ensure a seamless transition for our clients, partners, and employees. We understand that change can sometimes be challenging, but we are fully committed to supporting you every step of the way and ensuring that you continue to receive the highest level of service and support.

In closing, we are incredibly excited about the possibilities that lie ahead and the opportunity to embark on this journey together. The merger of Marketing Systems Group and DataFORCE represents a bold step forward in our collective evolution, and we are confident that, together, we will achieve even greater success and create lasting value for our clients and stakeholders.

Thank you for your continued trust and partnership. We look forward to the journey ahead.