How Consumer Cellular Sample Can Give You a More Accurate Geographic Fit of your Target Population and Improve Coverage

Geo-targeting. We all know what it means, but for the sake of this article, let’s get at the essence of the concept. Geo-targeting is a way to pinpoint an audience based on location. Accuracy is everything. Geography is the fundamental basis for every sample frame – be it individual streets, Census geography or Postal geography. Continue reading “Taking Aim with Consumer Cellular Sample” →