4 Surefire Ways to Increase ABS Response Rates Without Breaking the Bank

So you found the perfect sampling source with nearly 100% coverage and the ability to reach cell phone only homes with address based sample.  One can expect to get the completes needed but realistically what type of response rate will you achieve?  How can you boost it? Continue reading “4 Surefire Ways to Increase ABS Response Rates Without Breaking the Bank”

AAPOR ‘s Task Force on Address Based Sampling

In January of 2016, AAPOR ‘s Task Force on Address Based Sampling published it’s finding for the AAPOR Standard’s Committee.  MSG’s Trent Buskirk and David Malarek played a pivotal role in the formation of the ABS Standards.  Below is the Abstract for the report.  The full report can be found here: Continue reading “AAPOR ‘s Task Force on Address Based Sampling”

Harvard Case Study

MSG continually tries to build bridges to the academic and social science world by using long established contacts coupled with the will, desire and need to use its assets to assist in projects that serve the public good.  Frequently these projects involve project consultation, pro bona delivery of sample frame design and data or, as was the case with an MSG/Harvard University project a combination of all three.

In the Fall of 2014, the student’s in Professor Chase Harrison’s GVT 1010 Undergraduate Survey Research class undertook a multi-mode project to gauge the urban/suburban attitudes of residents in the Boston area.  MSG supplied not only the ABS sample but also allowed the students to consult with MSG personnel.  The result was a high response rate and statistically sound survey finding.  MSG would like to let all of academia know that we are available to work on select projects and can offer advice, suggestions and data if the project meets qualifications.

As Professor Harrison commented “MSG’s willingness to donate the sample for this project is just incredible.  I always encourage my students to use the best tools available, although I don’t always have the resources to help them use those tools, especially for things like general-population samples.  Thanks to MSG, this group was able to use a sample that otherwise would have been beyond their reach, and were able to experience what it is like to work on real-time survey with professional tools.”

Click Here for the full case study.