Market researchers find themselves constantly recruiting for their panels. There are many factors for this, but probably the two most challenging are hard to reach targets and panel attrition. Identifying the most efficient sampling frames for panel recruitment is the critical first step in a comprehensive panel management strategy. Next, you need an effective methodology for panelist engagement and respondent rewards, because finding the right panel also means cultivating a loyal one, one that keeps coming back. To this point incentives are a must!
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